1. Information we collect
We collect information in three main ways:
- Information you provide to us — such as your name, email address, phone number, company name, job title, and the content of any messages or files you submit through our contact forms, booking flow, or other interactions.
- Information collected automatically — including IP address, device and browser type, operating system, referring URL, pages viewed, links clicked, and approximate location derived from your IP.
- Information from third parties — such as analytics providers, scheduling tools (e.g. Calendly), email and CRM platforms, and publicly available business data sources.
2. How we use your information
We use the information we collect to:
- Provide, operate, and improve our website and services;
- Respond to inquiries, schedule meetings, deliver proposals, and follow up on conversations you initiate;
- Send transactional messages and, where permitted, marketing communications that you can opt out of at any time;
- Analyze usage patterns, debug issues, and measure the performance of our content and campaigns;
- Detect, prevent, and address fraud, abuse, security incidents, and illegal activity; and
- Comply with legal obligations and enforce our agreements.
3. Cookies and similar technologies
We and our service providers use cookies, pixels, local storage, and similar technologies to remember your preferences, understand how our site is used, and measure the effectiveness of our marketing. You can control cookies through your browser settings; disabling them may limit some functionality of the site.
4. How we share information
We may share your information with:
- Service providers who perform services on our behalf — for example, hosting, analytics, email delivery, customer support, scheduling, and payment processing — and who are contractually required to protect your information.
- Professional advisors, such as auditors, lawyers, and accountants, in connection with their services to us.
- Authorities or other parties when required to comply with law, respond to legal process, protect our rights, or prevent harm.
- Successors in connection with a merger, acquisition, financing, or sale of all or part of our business.
We do not sell your personal information in the traditional sense of the word, and we do not share it for cross-context behavioral advertising.
5. Data retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, comply with our legal, accounting, or reporting obligations, and resolve disputes. When we no longer need information, we will delete or anonymize it.
6. Your rights and choices
Depending on where you live, you may have the right to access, correct, delete, or port your personal information, to object to or restrict certain processing, and to withdraw consent where we rely on it. You may also have the right to lodge a complaint with a data protection authority.
To exercise any of these rights, contact us at hello@backofficeautomation.io. We will respond within the timeframes required by applicable law.
7. International transfers
We are based in the United States and process information there and in other countries where our service providers operate. Where required, we use appropriate safeguards (such as standard contractual clauses) for international data transfers.
8. Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. No system is completely secure, however, and we cannot guarantee the absolute security of information transmitted to or stored by us.
9. Children’s privacy
Our services are not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us information, please contact us so we can delete it.
10. Changes to this Policy
We may update this Policy from time to time. If we make material changes, we will notify you by updating the “Last updated” date and, where required, by additional notice (such as email or a banner on our site).
11. Contact us
If you have questions about this Policy or our privacy practices, contact us at hello@backofficeautomation.io.